A Process for Personal Branding
You may already have an inkling of the importance of personal branding - everyone’s telling you to do it. There are endless articles and books proclaiming its value and giving vague, disconnected advice and random tips (I’ve read many of them) that leave many people confused and overwhelmed about how to put it all together.
But what is personal branding anyway? Here’s my definition:
A concise, compelling way of communicating who you are and what you have to offer to your target audiences.
Ok, but why is it so important?
You already have a brand. You always have and always will.
Your brand is like your hair or nails. If you don’t manage your brand, it will become unruly, distracting, or hindering to your goals.
Having a well-managed brand will help you feel more confident and be more successful.
If you want to be taken seriously as a professional and be successful in your chosen career path, intentionally designing and managing your personal brand is not optional - it’s crucial.
But many people have no idea where to start because how do you pack a lifetime of unique experiences, skills, decisions, interests, and accomplishments into a neat little package with a bow on top? How do you know when you’re done? How do you know it’s effective?
I got you!
As a career coach, I’ve been developing and teaching my unique framework and process for personal branding for 7 years now. I’ve taught it to thousands of students at universities and professionals at conferences/webinars/panels around the country. What’s more, I regularly re-evaluate and update my framework according to client feedback and real world developments, like the need to communicate your brand effectively through the recorded video interviews that have become common in the past few years.
I created a clear structure around the ambiguous, nebulous, chaotic thing that is personal branding so you can have sequential steps to communicate your personal brand and achieve your career goals. It looks something like this, with each box filled in, of course.
Personal branding is often time-consuming hard work. I’ve created a road map and I have a package of sessions and worksheet to walk you through the process using my highly evolved framework. Each stage of my framework has exercises to help you articulate and rehearse different aspects of your personal brand so you can convey your brand in a confident and compelling way.
There’s no shortcut to digging deep to understand who you are and what you have to offer, who your target audience is and what they want, and how to be communicate with them. Those who put in the work will see real results.
Contact me if you’re ready to start your personal branding journey!
See my articles, podcast interviews, and webinars on personal branding.
